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Clarity-Driven Growth for SME Leaders and business owners
We help ambitious small and medium-sized businesses understand what’s really driving their marketing and revenue and turn that insight into a clear, actionable growth roadmap. No guesswork. No vanity metrics. Just confident, data-led decisions.
The Problem We Solve
Many SMEs invest in marketing but still struggle to answer simple questions:
- Which marketing activities are actually driving revenue?
- Where should we focus time and budget next?
- What should we stop doing altogether?
Without clarity, growth becomes reactive, inefficient, and frustrating.
How We Help
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Growth, Marketing & Revenue Intelligence
Understand which strategies and channels drive revenue — and which don’t.
90-Day Growth Roadmaps
Clear, prioritised plans covering what to fix, optimise, and scale.
Ongoing Advisory Support
Monthly strategic guidance to keep decisions aligned to growth goals.
Checklist → Strategy Call → Diagnostic → 90-Day Roadmap → Advisory
Why ZephPlus
PhD-led analytical expertise
Experience across large organisations and SMEs
Friendly, practical approach no jargon, no overwhelm
Focus on decisions and outcomes, not just reports
Testimonial
See What Our Happy clients Say
I highly recommend to any business seeking a reliable partner for sustainable growth and success. They have truly become an integral part of our journey, and we look forward to achieving even greater milestones together.”
Seun Fawole
Zephplus is an amazing business analyst, teacher and coach. My business and team are beneficiaries of her wonderful insights and interpretation of business data. Great her talent is getting recognised by the wider business community
Eric CEO Cindel logistics
The comprehensive courses and hands-on projects have transformed my understanding of data science. The engaging community and expert guidance are priceless.
Mark K
Zephplus Consulting’s data analysis coaching was excellent expert, patient instructors made complex topics clear with a well-structured, hands-on curriculum. I finished with much stronger skills and confidence in data handling, visualization, and drawing insights; highly recommended for anyone moving into analytics.
Franklin
Who We Work With
We work with: – SME founders and directors – Service-based businesses – E-commerce brands – Leadership teams preparing to scale If you’re growing and need better visibility, control, and insight you’re in the right place
What We Help You Achieve
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- Increase revenue and customer retention using actionable insights
- Gain clarity on what drives profit (and what doesn’t)
- Automate reporting so you spend less time in spreadsheets
- Make confident decisions backed by data, not guesswork
Read our Latest blog post
Why Is It Important to Look at Sales Data When Trying to Improve Profit?
For medium-scale businesses, profit growth isn’t just about selling more—it’s about selling smarter. One of the most effective ways to achieve this is by analysing your sales data. Behind every transaction lies valuable information that can reveal how to boost your margins, retain customers, and grow sustainably. . Focus on your profit drivers Not every product or service contributes equally to profit. Sales data shows you which items consistently bring in the highest revenue. According to Harvard Business Review, businesses that actively track product-level performance are far better positioned to allocate resources effectively and increase profitability. By doubling down on your profit...
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